Search Engine Marketing (SEM)
Learn How to Create & Run Ads for Your Business
What will Cover in SEM Course?
- Overview of PPC Advertisement?
- Overview of online display advertisement
- Overview of top online ads running Companies
- What is Campaign?
- What is Adgroup?
- What is ad and types of ads?
- What is Search Ad Campaign?
- What is Display Ad Campaign?
- What is Video Ad Campaign?
- What is Goal or Objective?
- What are responsive search ads & Display ads?
- What is dynamic search ad?
- How to find Audience to show ads?
- What is In-market, affinity, custom audience?
- What is Keyword?
- What are Exact Match, Phrase Match, Broad Match, Phrase Match Modifier, Broad Match Modifier, and Negative Keywords?
- How to decide which type of keyword is right for our ad?
- What is organic and in-organic search results?
- Top trending tools to manage ad campaigns
- Best Tools for keywords research
- What is Bid & Budget?
- What is bid strategy?
- Types of bid strategies
- What is ROI?
- What is ROAS?
- What is Revenue?
- What is CTR and how it will help in our ads?
- What is CPA?
- What is CPM?
- What is Target CPA?
- What is CPC
- What is Enhanced CPC?
- What is Flexible & Portfolio Bid Strategy?
- Pros & Cons of different Bid strategies
- What is Conversion?
- What is Conversion Tracking?
- How to connect Ad account with Payment and Website?
- How to optimize search, display & video campaign?
- What is keyword and display planner?
- How to find keywords for ads?
- How to diganose Live ads for better performance?
- What is quality score and why is it important?
- What is Remarketing?
- What is remarketing audience?
- How to choose which campaign [search/display/video] is right for a website?
- How to create remarketing list?
- What is Google Analytics?
- How to connect google ads with google analytics?
- What are banner ads?
- What are rich media ads?
- What is pop up and pop under ads?
- What is Lead Generation form?
- What is Image ad?
- List of companines which provide display advertising services
- What si Google Merchant Center?
- How to list products at google mercent center (GMC)?
- How to run ads on mobile only?
- How to schedule ads?
Top Trending SEM Platforms
Best Part of SEM Course is